Savo Ceramics
Branding Project / Graphic Design
Position
Designer
Problem
Elizabeth Dongas, a Chicago ceramic artist, approached me with a new business, but without a brand identity. The only request was to create a brand that reflected her Greek roots, as that is her inspiration for her ceramic work. The brand identity needed to consist of elegance, to emphasize the greek background as well as the passion put into the hand made pieces. The logo also needed to be bold and small enough to create a pottery stamp for the ceramic pieces to be branded and be visible after shrinkage of the clay.
Project Description
In order to highlight Elizabeth's family roots, I kept the color pallet of the design to Greek colors of Blue and White. Her ceramic work style is focused on roundness and curves, so I designed the logo to reflect a curved nature, with touches of an elegant Greek culture.
![savo white.png](https://static.wixstatic.com/media/5872f9_d48d5e5ac0fa4e33887c6e958c10a6ac~mv2.png/v1/fill/w_515,h_330,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/savo%20white.png)
ADVENTURE OF THE SEAS#2E63B1
White#ffffff
Stalactite Brown#D5C4A7
Allright Regular typeface
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! ? @ $ % ; * / ( )
Suranna typeface
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! ? @ $ % ; * / ( )
![Savo Bag Mockup copy.jpg](https://static.wixstatic.com/media/5872f9_76a5d94f115e40b9b9d8a9a5f2cc2c7f~mv2.jpg/v1/crop/x_0,y_110,w_2300,h_1313/fill/w_650,h_371,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Savo%20Bag%20Mockup%20copy.jpg)
![Savo 3 box Mockup.jpg](https://static.wixstatic.com/media/5872f9_e1623d71f6814da59b104dd5b85b7fcb~mv2.jpg/v1/crop/x_0,y_216,w_4500,h_2569/fill/w_650,h_371,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Savo%203%20box%20Mockup.jpg)
![Screenshot 2023-08-12 at 5.44.04 PM.png](https://static.wixstatic.com/media/5872f9_79549c9b54fe4ff292119bdc9b0376d6~mv2.png/v1/fill/w_559,h_280,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5872f9_79549c9b54fe4ff292119bdc9b0376d6~mv2.png)
![Savo Bottle Mockup.jpg](https://static.wixstatic.com/media/5872f9_fd6d386aef9f47dbb05f4053ffc38d9b~mv2.jpg/v1/crop/x_0,y_458,w_1600,h_913/fill/w_1060,h_605,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Savo%20Bottle%20Mockup.jpg)
![Screenshot 2023-08-12 at 5.44.04 PM.png](https://static.wixstatic.com/media/5872f9_79549c9b54fe4ff292119bdc9b0376d6~mv2.png/v1/fill/w_559,h_280,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5872f9_79549c9b54fe4ff292119bdc9b0376d6~mv2.png)
![Savo Business Card_edited.jpg](https://static.wixstatic.com/media/5872f9_b1f3a6ee6d0b412fb4aab9f9757ef2e9~mv2.jpg/v1/crop/x_0,y_144,w_1253,h_715/fill/w_904,h_516,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Savo%20Business%20Card_edited.jpg)